In the COVID-19 era, people’s dependence on communication apps has increased greatly. The same is the case with WhatsApp, the number one messaging app on the Internet. What now has made it very simple and easy for businesses to sell on the platform. Now WhatsApp is adding a shopping button as well as a direct purchase option to the Business Profiles thus making it easier for the customers to flow through.
According to the stakeholders at WhatsApp, they are planning to expand the ways for people to check out the available products and also make purchases right from the chat. They also made it very simple for businesses to integrate the features into existing eCommerce and customer solutions. This will be very productive for the small businesses that have been impacted in this time. This service will the launched worldwide soon. Businesses will now also get to option to manage WhatsApp messages through hosting services that Facebook is planning to offer. This feature will make it very simple and easy for small and medium businesses to get started. You can sell the products and also keep the inventory up to date. With this, you can reply to the messages they receive instantly wherever the employees are.
The company is claiming that 175M people message WhatsApp Business accounts each day. More than 68% of international adults said that they are interested to do business with a company that can be contacted through messaging. In India, there are 78% of adults who agree that messaging saves time than calling a business. Now 75 % prefer to message a business than before the COVID-19 pandemic. The poll was done among more than 8000 in the USA, Germany, UK, India, Brazil, Mexico, and Indonesia without mentioning the brands and products.
WhatsApp is a mobile messaging application that allows users to communicate with others using text, voice, and video calls. The platform is widely popular worldwide, and since it was acquired by Facebook in 2014, it has become the world’s most widely used messaging application. One of the most recent updates to WhatsApp is the addition of the “WhatsApp Business API” also known as WhatsApp Business API (WABA) which enables businesses to communicate with their customers through WhatsApp.
WhatsApp Business API (WABA) is a program that allows businesses to build a communication channel with their customers through WhatsApp. The API allows businesses to create a WhatsApp account, which enables them to send and receive messages, including text, images, videos, and audio files, to and from customers. Businesses can also use the API to create automated messaging workflows, and manage customer data.
The WhatsApp Business API is a paid service and the costs vary depending on the usage and the number of messages sent. However, businesses can use the WhatsApp Business API for free for up to 24 hours after the account is created, with a limit of 100 messages per day. After this, businesses will be required to pay for the service.
One of the main benefits of using WhatsApp Business API is the ability to reach customers where they are. WhatsApp has over two billion monthly active users worldwide, making it one of the most widely used messaging platforms. This gives businesses the opportunity to reach a large number of customers in a short period of time. Additionally, WhatsApp has a high engagement rate, with users spending an average of 69 minutes per day on the platform. This means that businesses are more likely to reach their customers and engage them in conversation.
Another advantage of WhatsApp Business API is that it can be integrated with other systems, such as CRM, ERP, and e-commerce platforms. This integration allows businesses to send and receive messages, as well as automate certain tasks, such as order confirmations, shipping notifications, and customer service. This allows businesses to operate more efficiently, and to provide better customer service.
WhatsApp Business API can also be used to create personalized customer experiences. By using the WhatsApp Business API, businesses can segment customers into different groups and target them with specific messaging. This can help businesses to increase customer engagement and drive sales. Additionally, WhatsApp Business API allows businesses to send real-time notifications, such as order confirmations and shipping updates, which can help to increase customer satisfaction and reduce customer service inquiries.
However, it is important to note that WhatsApp Business API has strict guidelines and regulations that businesses must adhere to. WhatsApp is committed to providing a safe and secure platform for its users, and as such, has strict policies in place to protect users’ personal data. Businesses using WhatsApp Business API must comply with these policies and regulations, which include obtaining explicit consent from customers before sending messages and ensuring that customer data is stored and processed securely.
In conclusion, WhatsApp Business API is a powerful tool that enables businesses to communicate with their customers through WhatsApp. The API allows businesses to create a WhatsApp account, which enables them to send and receive messages, including text, images, videos, and audio files, to and from customers. The WhatsApp Business API also allows businesses to create automated messaging workflows, and manage customer data. The WhatsApp Business API has the potential to help businesses increase customer engagement, drive sales and operate more efficiently. However, it’s important for businesses to comply with WhatsApp guidelines and regulations to ensure a safe and secure platform for their users and customers.